How To Effectively Use Twitter

Twitter is one of the best ways to connect to consumers over the internet. It’s a simple medium that allows a business or organization to post a 140 character message to their followers, and the rest of the world. There can be pictures, videos and graphics, but the key to keeping followers around and being retweeted is what you do with those 140 characters. It’s a tough feat to be able to say something both informative and funny at the same time, especially when you’re struggling to cut the characters down. Here is a list of how to be successful on Twitter. Much of this information comes from the practices of Oreo.

Be Timely

Oreo was able to tweet a very simple message during the blackout that occurred at the Super Bowl. They sent out a simple tweet with a simple picture that said “You can still dunk in the dark.” This tweet not only got nods for being creative, but also posted in a timely fashion that made the tweet an instant success. In order to be relevant, post info that is relevant to things that are going on in the world. The sooner the better. CAUTION: Do not post anything offensive. Timely does not mean you can post whatever you want. Avoid crisis and war situations.

Be Funny

Oreo is constantly getting raves from PR professionals for their ability to post tweet that are hilarious. Not only are the tweets funny, but their also informative, and make you wanted to run and get the Oreos from the store. A good funny tweet shouldn’t just be funny, but should cause the reader to respond. If there is not a response then the tweet was not effective. Attempt to get some laughs, but really attempt to have people purchase your product.

Be Simple

Oreo does not overdo it with their tweets. They simply post funny, informative and interesting tweets. Have a simple message that you want to get across to your followers. Don’t over complicate it. There is a reason why twitter only allows 140 characters. Abide by those rules and make the tweets simple.